The Value of Hiring an External Event Planner: Enhancing Your In-House Team’s Success

25 July 2023

Why you should hire an external event planner

While many businesses employ an in-house event planning team, there are undeniable benefits to hiring an external event planner to spearhead the organization of your next corporate party or seminar. The truth is that event planning takes a village! Planning a successful event requires careful coordination, attention to detail, and the ability to juggle multiple tasks simultaneously. Your in-house team already has the ingredients for success, but what if I told you that hiring an external event planner will help them achieve more, better?

In this post, we’ll explore how hiring a professional event planner will elevate your events to new heights—even if you already have a competent in-house team.

5 Benefits of Hiring an External Event Planner

Expertise and Specialized Knowledge

An external event planner has a wealth of specialized knowledge. They’re well-versed in the latest trends, have grown a network of trusted vendors, and possess valuable insights gained over years of planning successful events. By leveraging their expertise, you’ll invite innovative ideas and strategic guidance to propel your in-house team to enhanced success.

Time and Resource Optimization

Event planning is a time-consuming endeavor requiring meticulous planning, coordination, and execution. When you hire an external event planner, you’ll free up valuable time and resources for your in-house team to focus on their core responsibilities. The event planner will handle all logistical aspects, including venue selection, vendor coordination, and budget management. Meanwhile, your team will concentrate their expertise and undivided attention on day-to-day tasks—and deliver exceptional results.

Access to a Wider Network of Suppliers and Vendors

A significant advantage of working with an external event planner is having their extensive network of suppliers and vendors at your fingertips. These professionals have established relationships with various service providers, including caterers, audiovisual teams, entertainers, and decorators. This network allows them to secure competitive prices, negotiate favorable contracts, and ensure that you have access to the best resources available for your event.

Events by Loukia - Geneva, Switzerland External Event Planner

Fresh Ideas and Creativity

In-house event planning teams often produce events with a certain level of familiarity and repetition. While this isn’t necessarily bad, an external event planner can inject fresh ideas and innovation into the planning process. They can introduce unique event concepts and suggest engaging activities that will captivate your attendees and set your event apart. In short, their objective perspective will challenge the status quo and infuse excitement into the event planning process. 

Mitigation of Risks and Troubleshooting

In the fast-paced world of event planning, unexpected challenges always arise. Experienced event planners are skilled at identifying potential risks and developing contingency plans to mitigate them. Their expertise in troubleshooting and crisis management will ensure your event runs smoothly, even if unforeseen circumstances arise. Moreover, with a professional at the helm, you’ll have peace of mind knowing they’re dedicated to handling any issues. That leaves your in-house team to focus on delivering an exceptional guest experience!

Partner With an External Event Planner

While an in-house event planning team is valuable, don’t overlook the advantages of hiring an external event planner. Their expertise, network of suppliers, fresh ideas, and risk mitigation capabilities will significantly enhance the success of your event. By working in synergy with your in-house team, an external event planner will ensure your event leaves a lasting impression on attendees to achieve your business objectives.

Are you ready to partner with an external event planner to unlock your in-house team’s full potential and take your event to the next level? Events by Loukia would be honored to work with you to attain your goals! Inquire today to secure your spot with us.


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